SARS Original website launched on September 30, 2021 at approximately 10 PM. The meaning behind the name stands for authenticity. The letters represent my initials. This brand represents me as a whole but not just me, but everyone similar to me. As you already might know, all of the pieces in my brand are either black, white, or grey. As ironic as it may seem there's actually a complex concept behind it. It represents the perception of the world. The world can be seen in black or white but it can also be seen in grey. To futher elaborate, some people believe in right or wrong and others believe in no such thing. Living in the grey jumping into life without worries or regrets, meaning there is no right or wrong. I see both views and I want to use SARS to represent that. Not only does SARS allow ways to view the world but it allows me to express my creativity.